Design Diplomacy

Garette Johnson is the director behind Garrott Designs. At the core of her work is a belief in Design Diplomacy, an idea that design is a powerful tool for building international relationships, opening markets, and creating lasting economic and cultural value. Through this approach, Garette helps clients navigate international expansion and position brands through authentic cultural storytelling and engagement.

Translate

the market and cultural context.

Position

the organization for success in a specific environment.

Connect

with the right stakeholders.

Catalyze

relationships into meaningful outcomes.

SERVICES

Delegation and Exchange Programs

International programs designed to build relationships and create new opportunities. From partner identification to meetings, site visits, and cultural experiences, each program connects participants with relevant people, organizations, and ideas. The result is deeper market understanding, stronger relationships, and opportunities for future collaboration.

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Global Market Analysis + Expansion

Strategic guidance for organizations entering or expanding in international markets. Market research, cultural insight, and local knowledge help identify opportunities, understand potential barriers, and define a clear path forward. Particular expertise includes the United States, Scandinavia and the Nordic region, the Baltics, and Spain.

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Cultural Institution Consulting

Strategy and program development for cultural institutions and organizations. Support includes exhibitions, events, partnerships, and international initiatives that connect art and design with broader cultural, civic, and economic goals. The focus is on creating meaningful engagement and lasting relationships.

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Brand Diplomacy

Strategic representation for creative organizations entering new markets.
Through introductions, partnerships, events, and cultural engagement, Brand Diplomacy helps organizations build visibility, credibility, and relevant relationships in a new market. It provides a local presence and perspective without the need to establish a local office.

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