Design Diplomacy Brief:
America by Design – Denmark
In collaboration with The Consulate General of Denmark in New York, Visit Denmark and Danish Design Awards we engaged brand partners; LEGO, Biomega, Fredericia, TAKT and Geog Jensen for international television segments on America By Design (ABD). ABD is a television series about disruption and changing the game through the power of design. The show launched on ABC, CBS and NBC, and subsequently streamed on Paramount and Amazon Prime.
The strategic initiative was successful in three areas: to broaden visibility of Danish design and its virtues across mainstream American audiences, build brand awareness for export promotion as well as attract tourist engagement.
The series visited LEGO House, Georg Jensen, TAKT, Fredericia, Biomega and the Konditaget Lüders building in an interview with the City Architect of Copenhagen, Camilla van Deurs. The segment explored urban planning in Copenhagen from the view of an e-bike in cooperation with the Biomega OKO launch at the NYC Museum of Modern Art (MoMA).
Participating Danish Companies and Organizations:
LEGO, Georg Jensen, Biomega, Fredericia, TAKT, Danish Design Awards, Creative Denmark, Visit Denmark, Wonderful Copenhagen, Consulate General of Denmark in New York
Participating Media Channels and Cultural Organizations:
Paramount, Amazon Prime, ABC, NBC, CBS, NYC x Design, Museum of Modern Art NYC (MoMA), America by Design TV
Watch the America by Design Episodes:
